Political advertising - Transparency notice

NOlympia Hamburg campaign for the referendum on the Olympic and Paralympic Games – Citizens’ vote on 31 May 2026

This is the transparency notice pursuant to Article 12 of Regulation (EU) 2024/900 on the transparency and targeting of political advertising (TTPW Regulation) and Implementing Regulation (EU) 2025/1410. It provides information on the advertising body, content, funding, dissemination and procedures used in the campaign.

1. Classification of the campaign

NOlympia Hamburg's communication campaign on the referendum on the application to host the Olympic and Paralympic Games from 2036 onwards is political advertising within the meaning of Article 3(2) of the TTPW Regulation. It is aimed at influencing the voting behaviour of the Hamburg population in the citizens' decision on 31 May 2026.

NOlympia Hamburg acts as a sponsor within the meaning of Article 3(10) of the TTPW Regulation. The initiative is publicly engaged against the Olympic bid of the Free and Hanseatic City of Hamburg.

This notice applies to all advertising material published in the context of this political advertising campaign within the meaning of Article 3(5) of the TTPW Regulation.

2. Sponsor of the campaign

Sponsor: NOlympia Hamburg

addresses: c/o Anti-Olympic Committee at Centro Sociale
Klas Rühling (Webadmin)
Sternstraße 2
20357 Hamburg
E-mail: info@nolympia-hamburg.de

Authorised to represent: Eckart Maudrich

Operationally responsible person: Eckart Maudrich

E-mail: info@nolympia-hamburg.de

site: www.nolympia-hamburg.de

Legal form: Political initiative

Country of residence: Germany (EU Member State)

Political actor within the meaning of Article 3(4) of the TTPW Regulation:
Yes, as far as the initiative disseminates political advertising in the context of a public vote.

Controlling body: NOlympia Hamburg

3. Link to the concrete vote

Type of vote: Citizens' decision (people's decision) according to the constitution of the Free and Hanseatic City of Hamburg

object: Application of the Free and Hanseatic City of Hamburg to host the Olympic and Paralympic Games from 2036

Voting date: 31 May 2026

Position of sponsor: Recommendation on the rejection of the Olympic bid

Further information: www.nolympia-hamburg.de

4. Dissemination period

Start of the campaign: 01.05.2026

End of campaign: 31 May 2026

Hot phase according to Art. 5 TTPW-VO (3 months before vote):

01.05 2026 to 31 May 2026

Last update of this notice: 27.05.2026

Note on the hot phase

Since the citizens’ decision takes place on 31 May 2026, a substantial part of the campaign runs within the three-month period laid down in Article 5 of the TTPW Regulation. During this period, no sponsors based outside the European Union may participate in the campaign.

The sponsor assures that all funds come exclusively from EU sources and that all involved service providers are based within the European Union or the European Economic Area.

5. Funding of the campaign

5.1 Amounts spent

Total budget of the campaign: 12.000 €

of which media budget: 500 €

5.2 Origin of funds

The campaign is financed from own resources and donations.
Geographical origin of the funds: European Union only (Germany)
Appropriations from third countries: None

6. Participating providers of political advertising services

The following service providers are involved in the conception, production or dissemination of the campaign:
Eimsbüttler news

Targeting and Personal Data

No sensitive personal data within the meaning of Art. 9 GDPR will be used for the dissemination of the advertising measures.

Insofar as platform targeting is used (e.g. geographical playout or interest-based reach control), this is done exclusively within the framework of the legal requirements of the GDPR and the TTPW Regulation.

Integrated influencers / content creators

None

7. Special rules in the hot phase (Article 5 of the TTPW Regulation)

The sponsor declares:

• NOlympia Hamburg is based in the European Union.
• Only funds from EU sources will be used.
• All affiliated service providers are based in the European Union or an EEA country.
• There is no co-financing by actors from third countries.

8. Retention and European Archives

In accordance with Article 12(5) of the TTPW Regulation, this transparency notice, including all updates, is kept available under this URL for seven years after the end of the campaign.

All online advertisements are documented and archived in accordance with legal requirements.

Records of engagements, remuneration, target group definitions and dissemination data shall be kept for seven years and made available to the competent authorities upon request.

9. Notification of possible infringements

Notices or complaints about this campaign may be directed to:

NOlympia Hamburg
info@nolympia-hamburg.de

Digital Services Coordination Unit (DSC) at the Federal Network Agency:
Tulpenfeld 4, 53113 Bonn
www.dsc.bund.de

Federal Commissioner for Data Protection and Freedom of Information:
Graurheindorfer Straße 153, 53117 Bonn
www.bfdi.bund.de

Hamburg Commissioner for Data Protection and Freedom of Information:
Ludwig-Erhard-Straße 22, 20459 Hamburg
www.datenschutz-hamburg.de

This Transparency Notice shall be made available in German. An automated transmission, if available, is not legally binding.

Legal bases

Regulation (EU) 2024/900 of 13 March 2024 (TTPW Regulation), in particular Articles 5, 11, 12, 18 and 19 thereof; Implementing Regulation (EU) 2025/1410; General Data Protection Regulation (EU) 2016/679.